What happened to Aussie Farmers Direct?

Aussie Farmers Direct was Australia's first independent grocery delivery businesses to reach a national scale. They were pioneers in the grocery delivery space. Their mission resonated with millions, which lead to a strong community of people who wanted to bypass the supermarket duopoly and support Australian farmers.

After 13 years of fighting the supermarket duopoly, the Aussie Farmers Direct business model ultimately became unsustainable and the company went into voluntary administration on March 6th, 2018.

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Who is YourGrocer?

Founded 5 years ago, YourGrocer's aim is to deliver amazing food experiences for customers, whilst creating a more sustainable food and grocery ecosystem for Australia. YourGrocer allows people to shop online from a combination of local shops, like butchers, bakers, greengrocers and more, and receive a simple, same-day home delivery.

YourGrocer announced that they would carry on the Aussie Farmer mission transitioning over their brand and customers.

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Continuing the Aussie Farmers mission

The reason farmers in Australia struggle so much is because we have one of most concentrated supermarket ecosystems in the world. The vast majority of food in our country is sold by the big two supermarkets, which gives them tremendous negotiating power. Local shops, on the other hand, do not have enough buying power to screw over farmers, producers, brands or manufacturers.

The more we buy from a local shops, the stronger our independent grocery sector becomes. And the stronger our independent sector is, the stronger our farmers, producers, brands and manufacturers are.

They say absolute power corrupts absolutely. We tend to agree with that. This is why we believe in helping Australia's 10,000+ independent shops to compete for a larger share and create a better food and grocery ecosystem for everyone.

YourGrocer pledges to continue this mission standing on the shoulders of the great work done by Aussie Farmers Direct.

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Morgan Ranieri, Founder YourGrocer

Read the press release

Melbourne startup YourGrocer acquires Aussie Farmers Direct brand. The acquisition strengthens the battle against supermarket duopoly of Coles and Woolworths for a fairer Australian food ecosystem

View the press release here

Information for Aussie Farmer franchisees

We would love to find a way to work with Aussie Farmers frachisees who have their own refrigerated vans

If you are interested in delivering with YourGrocer, please email with details of your vehicles, location and contact details.